CNBC Adds WNBA Simulcasts to Capitalize on League Growth

Eleven WNBA games will air on CNBC this season, marking a significant expansion for the league on the business-focused network. Parent company Versant confirmed the move Wednesday, aiming to capture an affluent audience as the WNBA experiences a surge in popularity and sustained viewership demand across its media platforms.

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CNBC Adds WNBA Simulcasts to Capitalize on League Growth

The simulcasts will run alongside broadcasts on the USA Network, fulfilling part of an 11-year media rights deal signed last September. USA Network remains committed to airing at least 50 games annually, but the addition of CNBC provides a strategic alternative for fans when scheduling conflicts arise during doubleheaders. USA Sports President Matt Hong noted that the secondary broadcast ensures viewers can transition between games seamlessly if matches run long.

Coverage kicks off tonight at 10 p.m. ET with the Las Vegas Aces facing the Phoenix Mercury. The evening begins earlier at 8 p.m. ET with the New York Liberty and Chicago Sky on USA Network. Indiana Fever guard Sophie Cunningham joins the broadcast team tonight, debuting as an athlete contributor to provide studio analysis across both networks during the doubleheader.

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