Ferrari Boosts 2026 Outlook Amid Strong Customization Demand

A steady decline in vehicle shipments is failing to dampen Ferrari's financial momentum, as the luxury automaker lifted its 2026 targets following a third-quarter performance that edged past Wall Street forecasts. Robust demand for high-margin personalizations and favorable currency conditions are fueling the company's confidence.

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Ferrari Boosts 2026 Outlook Amid Strong Customization Demand

The Maranello-based manufacturer reported adjusted earnings of 2.44 euros per share on 1.9 billion euros in revenue, surpassing analyst expectations of 2.37 euros and 1.89 billion euros respectively. Bolstered by these results, the firm now projects 2026 revenue of 7.65 billion euros and adjusted earnings per share of at least 9.85 euros. Free cash flow expectations also climbed to 1.65 billion euros.

This marks the second consecutive quarter of guidance upgrades despite a broader cooling in volume. Shipments dropped by 318 units to 10,170 vehicles through September, primarily due to softer demand across the Americas and the Greater China region. CEO Benedetto Vigna countered concerns over volume by highlighting an order book that extends into 2028, bolstered by Formula 1 success and ongoing brand lifestyle initiatives.

Market reaction remained cautious, with RBC Capital Markets analyst Tom Narayan noting that some investors anticipated a more aggressive upward revision. While U.S. shares saw initial volatility, they eventually trended 2% higher in premarket activity as the market digested the company’s healthy margins.

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