Whoop Discounts Annual Memberships for Black Friday Sale

Because Whoop bundles its hardware directly into annual service costs, promotions are rare. This holiday season, the company is adjusting its strategy to lower the barrier to entry for its screen-free biometric monitors. The sale covers the full range of devices, including the new Whoop 5.0 sensor and the specialized Whoop MG sensor designed for cardiovascular screening.

New users can pick up the entry-level Whoop One for 189 dollars, while the more advanced Whoop Peak—which includes a wireless PowerPack and stress-tracking capabilities—drops to 199 dollars. The premium Whoop Life tier, capable of medical-grade ECG readings and AFib detection, is discounted to 299 dollars. Beyond subscription tiers, Whoop is applying a 20 percent discount to its apparel and accessory catalog, with select accessory bundles seeing cuts of up to 25 percent.

Existing members are also included in the promotion, with opportunities to renew at the discounted rates or upgrade their service level. Those who miss the initial Black Friday window will have a second chance during the late holiday sale, running from December 12 through January 7, which offers 10 percent off new Peak and Life memberships alongside discounts on Advanced Labs and GRAIL screening tests.