Prime Day Streaming Stick Deals: Prices Drop to Under $10

Replacing a perfectly functional TV just for a faster interface is an expensive habit. Streaming sticks offer a simple plug-and-play solution to breathe new life into older hardware via an HDMI port. While Amazon’s own ecosystem dominates the current sale, shoppers can find competitive alternatives from Google and Roku.

The most aggressive pricing is currently found on the Amazon Fire TV Stick 4K Select, which has dropped to $9.99 when using the on-page coupon code FTVSELECT—a substantial $30 discount from its standard price. For those prioritizing 4K quality with HDR10+, Dolby Vision, and Atmos support, the Fire TV Stick 4K Plus is available for $24.99. This model remains popular for its ability to sideload apps, though it continues to run on an Android-based OS rather than the newer Linux-based Vega system found in future iterations.

Beyond Amazon's proprietary hardware, the Google TV Streamer 4K is marked down to $74.99, while the Roku Streaming Stick 4K sits at $39. These non-Amazon options provide alternatives for users who prefer different interfaces or hardware ecosystems. With the event running through June 26, these discounts represent some of the most significant price adjustments for streaming peripherals seen this year.