Apple Weighs Radical Redesign for Future Watch Lineup

Mark Gurman reports that the upcoming refresh cycles will prioritize modest performance gains, new colorways, and potential material updates like a ceramic case. These incremental steps serve as a bridge while the company explores diverse hardware configurations, including devices that abandon traditional displays entirely in favor of new wearable architectures.

Beyond existing tiers like the Ultra and Hermès, Apple is scouting opportunities for both more affordable alternatives to the current SE line and ultra-premium models that push past existing price ceilings. Because the company has not committed to a singular path, these shifts remain in the early stages of development. Parallel to these wearable initiatives, internal planning for the iPhone also extends into the coming years, with foldable handsets featuring expanded display areas currently slated for 2027 and 2028.