Whoop opens its humans-only social network to members

Every Whoop Humans account is tied to a person with a “verified heartbeat,” the company says. The wearable brand’s new social network is designed for members to share selected health and fitness updates with friends and family, and is intended to keep bots and AI-generated posts out.

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Whoop opens its humans-only social network to members

Members can follow one another and share data drawn from Whoop devices, including sleep, recovery and strain, along with activities and achievements. Users choose which details to make visible. Whoop says the platform has privacy protections and lets people react to and comment on each other’s updates.

The company describes Whoop Humans as a way to support personal performance and check in on people who may be struggling. Member Mike Bublitz said seeing a friend’s low recovery score could prompt him to suggest they take it easy. Founder and CEO Will Ahmed called the network “the most verifiably human” and said every account represents a real person with goals and achievements.

Whoop Humans becomes available to Whoop members on Nov. 12. The source says users need to have a heartbeat to join.

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