Kraft Heinz sheds North American coffee unit in $650 million divestiture

A $650 million deal with One Rock Capital Partners will see Kraft Heinz offload its North American coffee business, including stalwarts like Maxwell House and Gevalia. The move, expected to close in mid-2027, marks a significant shift as the food giant pivots toward its core portfolio and debt reduction.

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Kraft Heinz sheds North American coffee unit in $650 million divestiture

Kraft Heinz will retain a 30% noncontrolling equity stake in the divested coffee unit. The company anticipates generating $500 million in post-tax cash proceeds, which CEO Steve Cahillane plans to direct toward paying down debt. This strategy aligns with a broader corporate overhaul aimed at accelerating growth following the abandonment of plans to split the organization.

Cahillane, who assumed the CEO role in January, is steering a recovery plan that includes a $700 million reinvestment into core operations. Financial results released alongside the divestiture announcement show third-quarter earnings exceeding market expectations. The company also improved its 2026 outlook, now projecting organic net sales to decline by only 0.5% to 1.25%, a notable recovery from previous estimates of a 2% drop. Investors responded favorably to the news, pushing shares up roughly 5% in Wednesday morning trading.

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