WhatsApp Begins Username Rollout to Replace Phone Number Reliance

The transition marks a significant shift for the messaging giant, which has historically required users to share their phone numbers to facilitate connections. By introducing usernames, the company aims to bolster privacy and provide a more flexible identity system. While the feature is currently in the process of rolling out, users can access the registration prompt by navigating to the account section within the mobile application.

To ensure brand consistency, Meta is offering a streamlined path for power users, creators, and small businesses. If a specific handle is already linked to an individual's Instagram or Facebook account, the system allows them to claim that same identity on WhatsApp, even if it appears unavailable to general users. For those without existing Meta social media presence, the "first-come, first-served" rule applies, making early registration critical for securing desired names on a platform of this scale.