Amazon Prime Day Prices Drop Further in Final Hours

Amazon Prime Day 2026 concludes Friday, June 26 at 11:59 p.m. PT, yet the retailer is still cutting prices. In a move that may frustrate early shoppers, several popular items have seen additional discounts during the final day of the four-day event, dropping even lower than their previous sale prices.

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Amazon Prime Day Prices Drop Further in Final Hours

The Nespresso Vertuo Next Coffee and Espresso Maker, previously available for $99, hit $89 during a Friday lightning deal. Similarly, the LG C5 OLED 65-Inch TV saw an extra $100 reduction, bringing its price to $1,099.99 and cementing its status as a top deal of the event. The Amazon Echo line also received last-minute price adjustments: the Echo Spot is now $39.99, the Echo Show 5 is $49.99, and the standard Echo Dot sits at $29.99. Meanwhile, the Echo Dot Kids edition dropped to $29.99, saving buyers an additional $5.

Streaming hardware also saw a final-hour promotion. The Amazon Fire TV Stick 4K Select, previously marked at $14.99, is now available for $9.99 for Prime members using the code FTVSELECT. Beyond Amazon’s own ecosystem, the Ninja Slushi frozen drink maker—which sold out early on Amazon—is currently available at Walmart for $179.99, undercutting the initial sale price by $20. These shifting figures highlight the volatility of late-stage sale pricing, rewarding those who waited until the final countdown to make their purchases.

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