Google’s 2026 Holiday 100 highlights 15 gift picks

Google said it sees more than a billion shopping searches each day. This year’s Holiday 100 spans viral products such as squishy toys and red light masks, nostalgic favorites including turntables and roller skates, and gear for creators, such as podcast microphones and portable lights. The full guide is available at g.co/holiday100.

Mashable’s 15 picks, listed in no particular order, include a Ninja Crispi air fryer, a Shark CryoGlow LED face mask and Google’s Fitbit Air tracker. Google reported that searches for air fryers grew 60 percent, anti-wrinkle devices 75 percent and fitness trackers 155 percent over the past year. The publication also recommends Sony’s PS-LX3BT turntable, after “turntable record players” emerged as a breakout search term.

Other picks reflect growing interest in photo and audio gear: searches for portable ring lights jumped 275 percent, Fujifilm Instax camera sets rose 190 percent and podcast microphones increased 115 percent, according to Google. The list also includes an Anker MagGo charging station, a patterned Velvet Caviar phone case, a Logitech Blue Yeti microphone and an Eufy robot vacuum-mop. Search interest in Anker charging stations was up 75 percent, while searches for robot mop-and-vacuum devices increased 80 percent.

The remaining recommendations range from a Milwaukee brushless power-tool kit and the Wavelength board game to Hatch Go, a portable sound machine, and a Bluey-themed Toniebox 2 set. Google said searches for brushless tools rose 70 percent, family board games 125 percent and Hatch Go 90 percent. Searches for “squishy” reached an all-time high in 2026, alongside the popularity of Schylling NeeDoh toys. Some of the featured products were already on sale ahead of Black Friday, according to Mashable.