Amazon slashes Fire TV Stick 4K Select price to $9.99 for Prime Day

The promotion brings the device down to its lowest historical price, matching the aggressive discounts seen during last year’s Black Friday sales. While the deal represents a significant value, it remains restricted to specific accounts. Shoppers must check for the coupon prompt directly beneath the Prime logo on the product page to confirm their eligibility before adding the item to their cart.

This specific model introduces the new Linux-based Vega operating system, offering a snappier interface for those frustrated by the lag of previous versions. However, the shift in software comes with a trade-off: unlike the older 4K Plus or 4K Max models, the Select version does not permit sideloading apps. Despite this limitation, it retains full support for major platforms including Amazon Luna, Xbox Game Pass, and Alexa+, maintaining the convenience of a plug-and-play streaming experience.