Amazon brings back $10 Fire TV Stick 4K Select for Prime Day

To claim the savings, shoppers must apply the code FTVSELECT on the product page. This price point matches the historic low for the device, making it cheaper than the standard HD version. Access to the deal remains restricted to specific accounts, and Amazon has not disclosed the criteria for eligibility. If the coupon appears beneath the Prime logo, the discount is active.

The 4K Select model introduces Amazon’s new Linux-based Vega operating system, which provides a snappier interface compared to previous versions. However, this transition comes with a trade-off for power users: the new software prevents the sideloading of apps. Those requiring that functionality should stick to older hardware like the 4K Plus or 4K Max. For standard users, the device maintains broad compatibility with platforms including Amazon Luna, Xbox Game Pass, and various VPN services.