When Does Amazon Prime Day 2026 End?

The 2026 Prime Day event, which launched at 3:01 a.m. ET on Tuesday, June 23, is scheduled to conclude at exactly 2:59 p.m. ET on Friday, June 26. For those on the West Coast, this deadline translates to 11:59 p.m. PT. Once this threshold passes, significant price drops across categories—including Apple devices, Lego sets, and Amazon’s proprietary hardware—are expected to disappear.

While some isolated discounts may linger beyond the official end time, relying on post-sale availability is a gamble. Shoppers looking to avoid the disappointment of missing out on specific items should complete their purchases before the Friday afternoon cutoff. As the event enters its final phase, tracking the remaining deals through official hubs remains the most reliable way to monitor shifting prices.