Amazon Prime Day 2026 shifts to June with early deals already live

While the main event is still weeks away, major retailers have already begun rolling out aggressive pricing to capture early demand. Currently, shoppers can find significant markdowns on Apple hardware, including the AirPods 4, which are back down to $99. Other notable early offers include the Sony WH-CH720N noise-cancelling headphones for $94 and the Eufy C28 Robot Vacuum and Mop, which has hit a record low of $499.99.

Beyond consumer electronics, the early sales cycle covers a broad range of categories. Amazon is discounting its own Echo Spot smart alarm clock to $44.99, while kitchen essentials like the Cuisinart 2.6-Quart Air Fryer are seeing price cuts of up to $30. For those looking to prepare for summer projects, the Lego Classic Large Creative Brick Box is currently available for $33.49, marking a 44% discount. As the June 23 start date approaches, analysts expect competing retailers—including Walmart, Target, and Best Buy—to intensify their own promotional efforts to match Amazon's inventory.