The retailer is extending its Black Friday promotion for the fourth consecutive year, beginning at least a week ahead of the shopping holiday. Black Friday falls on Friday, Nov. 27 this year.
Amazon is not the only major retailer spreading deals across November. Best Buy, Target, Walmart and Kohl’s are also offering Black Friday promotions during the month, giving shoppers an earlier chance to look for gifts before the holiday season gets underway.
Amazon has not detailed specific offers in the announcement. The article says its 2026 sale may include some of the company’s most competitive prices of the year, but warns that discounts may not be as deep as in past years. It points to price increases across many products in 2026, citing higher fuel costs, tariffs and a continuing memory shortage. Amazon raised prices on Kindle e-readers, Fire TV Sticks and most Echo smart speakers in August.
Shoppers do not need to be Prime members to access the sale. Amazon’s Black Friday event is open to everyone, unlike Prime Day and Prime Big Deal Days, which are tied to its membership program.
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