Nissan Targets U.S. Production Surge with 2027 Rogue Hybrid

Christian Meunier, chairman of Nissan Americas, confirmed the company is pushing to maximize its domestic footprint as it readies the new crossover for a spring launch. The transition to a third shift at the 6 million-square-foot Tennessee plant aims to accommodate both the traditional gas-powered Rogue and the subsequent hybrid model, which is slated for U.S. production starting next year.

Adding a third shift typically triggers a significant wave of hiring, potentially creating hundreds or thousands of jobs across the region. This ramp-up aligns with broader industry pressure to bolster domestic manufacturing. Beyond the Smyrna facility, Nissan maintains a major production hub in Canton, Mississippi, where it currently assembles the Altima sedan and Frontier pickup.