Stephen Curry Sets Early 2025 Launch for Li-Ning Signature Line

Curry described the conclusion of his long-standing partnership with Under Armour as a mutual decision, noting that he holds no regrets regarding the decade-plus collaboration. Seeking a fresh chapter centered on longevity and international expansion, he eventually gravitated toward the Chinese sportswear giant. The transition follows a high-profile signing reported by ESPN, which places the value of the 10-year deal at $400 million.

During his announcement in Farmingdale, New York, the guard emphasized that the decision was driven by the technical quality of the footwear. After testing various options to ensure his next move aligned with his career goals, Curry concluded that the product development at Li-Ning stood apart from competitors. He cited the company’s ability to deliver superior performance gear as the deciding factor in finalizing the partnership.