Midjourney Acquires Astrology App Co-Star

Banu Guler announced the deal on social media, emphasizing a shared vision with Midjourney founder David Holz regarding technology's role in supporting human imagination. While the acquisition appears unconventional, it aligns with Midjourney’s recent pivot toward holistic health and wellness. The lab is currently developing Midjourney Medical, a project centered on full-body ultrasonic scanning and specialized spa facilities that blend diagnostic tech with traditional wellness practices.

To soothe user concerns regarding the integration, the company confirmed Guler will retain complete control over Co-Star’s operations. The move suggests that Midjourney aims to move beyond simple image generation, positioning itself as a lifestyle brand. By bringing Guler into the executive team, Midjourney secures a proven design philosophy that resonated with a generation wary of rapid AI automation, potentially serving as a bridge between cold algorithmic output and the deeply personal, intuitive nature of Co-Star’s user experience.