The verification process is restricted to users aged 18 and older who maintain a clean record regarding Meta's Community Standards. Accounts previously flagged for fraud, scams, or inauthentic behavior remain ineligible for the badge, which is currently unavailable for Pages or ProMode profiles. Facebook intends to prioritize visibility for the new status in high-stakes areas like Marketplace, Dating, and Groups, with plans to extend the feature to standard Feed posts in the coming months.
While the program rolls out in select markets before a global expansion, it marks a significant departure from the company's 2023 Meta Verified subscription. Unlike the paid model—which mirrors the verification structure popularized by X—this new initiative is free of charge. By utilizing video verification, the platform aims to provide a reliable way for users to distinguish authentic human interactions from automated digital mimics.
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