Nothing Brings Smartphone and Audio Lineup to Best Buy Stores

The move follows a breakout year for the firm. According to data from Canalys, Nothing recorded a 120 percent surge in unit sales and a 175 percent revenue increase within the U.S. during 2025. By moving into brick-and-mortar retail, the company seeks to capitalize on this momentum, allowing customers to test the distinct, retro-inspired aesthetics of its devices before committing to a purchase.

Carl Pei, Chief Executive Officer at Nothing, framed the expansion as a push to disrupt industry norms. He noted that the company exists to challenge the status quo and remind users that technology can be rebellious and distinct. Following a successful debut in Best Buy Canada last year, the brand is positioning its current hardware, including the Phone (4a) Pro and Ear (3), as a tangible alternative to mainstream mobile offerings.