O'Neil insists the organization remains on track, urging stakeholders to trust the PIF's current promises despite Chairman Yasir Al-Rumayyan stepping down from his board role. While the league faces whispers that its primary backer might retreat sooner than the 2026 deadline, the CEO maintains that the current season is secure. He describes the PIF as a terrific partner, yet the push for outside capital highlights a pivot toward self-sustainability.
To bridge the gap, O'Neil has already conducted five formal investor meetings and has 18 more scheduled this week. He is pitching a vision of long-term value creation rather than offering guarantees on the immediate tournament schedule. The goal is to finalize a fundraising round by this summer, shifting the league from a state-backed venture to a disciplined, commercially independent entity.





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