Lavazza Challenges American Single-Serve Market with Tablì System

The Tablì system centers on compressed coffee tablets that require no plastic or gelatin binders, a design that took five years of development and over 15 patents to perfect. Produced at a specialized facility in Gattinara, Italy, these tablets offer five distinct varieties, ranging from standard espresso to lungo. CEO Antonio Baravalle frames the launch as a strategic expansion rather than a direct attempt to topple market leaders, noting that the company maintains a separate, successful partnership to supply K-cup pods for Keurig machines.

Lavazza’s U.S. ambitions are backed by significant capital investment, with the company committing to a five-year spending plan to boost brand equity. The American market has become a vital engine for growth, with North American turnover climbing 26.9% in 2025. While Keurig currently commands roughly half of the U.S. fresh ground pod market and Nespresso holds about 7%, Lavazza aims to carve out its own niche. The company, which reported global net revenues of €3.9 billion for 2025, currently generates over $100 million in annual retail sales across major American chains like Walmart and Target.