AT&T transforms retail stores into Toy Story 5 immersive worlds

The campaign lands in Atlanta, Austin, Chicago, Dallas, Los Angeles, and New York, running through July 9. Beyond the physical redesigns featuring Woody, Bullseye, and Jessie, the initiative includes exclusive merchandise like Toy Story 5 phone cases and a tablet holder modeled after the new character Lilypad. These accessories are designed to integrate with the company’s amiGo Jr. devices, shifting the store atmosphere from a standard transactional environment to an experiential space.

Angela Rittgers, SVP of Consumer National Revenue Operations at AT&T, noted that the goal is to foster a more meaningful connection with families visiting to select their first devices. In addition to the retail takeovers, the company plans to host screenings of the film throughout the summer at its Connected Learning Centers across the country. Fans can track the rollout and view the collection at att.com/ToyStory5.