Since becoming the league's first commissioner in 2019, Engelbert oversaw a transformation in the business of women's basketball. Television viewership surged 454%, while attendance climbed 70%. These commercial gains culminated in the league's expansion from 12 to 18 teams and a landmark collective bargaining agreement that delivered historic pay increases. The average team valuation reached $460 million, underscored by the Golden State Valkyries becoming the first women’s franchise to reach a $1 billion valuation.
Despite the fiscal success, Engelbert’s leadership faced persistent internal resistance. Players frequently vocalized frustrations regarding compensation, inadequate player protections, and the league’s response to racism and online harassment. Minnesota Lynx star Napheesa Collier famously criticized the league's executive direction last year, while recent seasons were clouded by controversy over political protests. As the search for a successor begins, the league prepares to transition away from the figurehead who navigated its most volatile and profitable era to date.
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