Whoop pivots to jewelry design with the new Meridian band

The Meridian band addresses a common pain point for users who wear their trackers around the clock: the aesthetic disconnect between high-tech sensors and everyday fashion. While competitors like the Oura Ring have successfully positioned themselves as subtle accessories, Whoop’s hardware has historically leaned into a rugged, sporty aesthetic. By adopting a Milanese-style mesh design, the company is targeting a demographic that prefers a tapered, understated look for special occasions or professional settings.

Available in gold, rose gold, silver, and matte black, the band features a magnetic adjuster to ensure a precise fit. The accessory is sold as a standalone item for $149, requiring a separate Whoop sensor to function. This release marks a shift toward modular hardware, allowing users to swap their standard knit or rubber bands for a more polished alternative without sacrificing the device's continuous monitoring capabilities.