Apple trims Vision Pro team amid sluggish headset sales

Apple has quietly laid off at least 60 employees from its Vision Group, signaling a strategic retreat for the division behind the company’s $3,700 spatial computing headset. This reduction arrives as the tech giant grapples with tepid consumer demand for the Vision Pro hardware since its high-profile debut.

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Apple trims Vision Pro team amid sluggish headset sales

The company has yet to release official sales figures, but the move reflects broader difficulties in establishing the headset as a mainstream product. While the initial launch price was set at $3,500, recent supply chain pressures have pushed that cost higher. The timing of these cuts remains notable, occurring just as leadership transitions loom, though the specific architect of the decision is not yet public.

Despite the downsizing, the investment in spatial computing continues in other forms. Engineers are now pivoting toward a planned 2027 launch for smart glasses, utilizing the visual intelligence technology refined during the Vision Pro project. Software features like spatial reframing, which recently surfaced in iOS updates, prove that the underlying development work persists even as the hardware team shrinks.

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